- Joel Muñoz
- Apr 8
- 2 min read
Taragüi on the global stage: FOODEX Japan 2024 and beyond
In a world where food transcends borders, events like FOODEX Japan 2024 are not just trade shows; they are venues where innovation, tradition, and flavor converge. In this global crusade, Taragüi, the iconic Argentine yerba mate brand, has been making waves, not only in Asia but around the world.
FOODEX Japan 2024: A Window into the Future of Food
From March 5 to 8, 2024, the Tokyo Big Sight exhibition center will become the meeting point for the global food industry. With more than 2,500 companies from over 60 countries, FOODEX Japan 2024 is shaping up to be a key post-pandemic event, highlighting the theme "Total Solution of Food." From innovations in frozen foods and food technologies to alternative foods, this trade show offers a comprehensive overview of the industry.
The Argentine star: Taragüi at FOODEX
Taragüi, with its rich history and commitment to quality, is no stranger to these scenarios. After a notable participation at FOODEX Japan 2023, the brand is preparing to shine again in 2024. With a range of products that includes everything from traditional yerba mate to innovative infusions, Taragüi seeks not only to share a part of Argentine culture but also to explore new opportunities in the demanding Asian market.
A global tour: Taragüi at international fairs
Taragüi's presence at international fairs extends beyond Asia. The brand has made its mark at events such as Food & Service in Chile and SIAL Paris, where it surprised the world by winning the 2022 Innovation Award with its MateXperience. This recognition not only honors Taragüi's quality and creativity but also marks a milestone for Argentine products on the global stage.
Yerba mate in the world
Taragüi's journey reflects the growing curiosity and appreciation for yerba mate worldwide. Through its participation in these fairs, Taragüi is not just selling a product; it is cultivating an experience, educating international palates, and weaving Argentina's rich tradition with global consumer trends.
On its journey from the Argentine countryside to international exhibition centers, Taragüi not only represents a brand; it symbolizes the spirit of Argentina, ready to conquer tables and hearts around the world. Looking ahead to FOODEX Japan 2024 and other future events, Taragüi anticipates not only commercial success, but also the opportunity to continue sharing its cultural legacy with the world.
You can find the Taragüi stand in East Hall 1 E1 – T21, within the Organics and Wellness local distributors section of FOODEX.
