- Joel Muñoz
- Apr 10
- 9 min read
B2B Information: Distributors, Resellers, and Wholesalers of Yerba Mate Taragüi
Taragüi Yerba Mate is synonymous with quality and tradition in the global market. Choosing Taragüi means choosing a supplier that offers more than just yerba mate; it offers an enriching experience that becomes part of consumers' lifestyles. We invite wholesale yerba mate distributors, yerba mate resellers, and yerba mate wholesalers from around the world to join the Taragüi family and experience for themselves the difference that only our yerba mate can offer.
What is Yerba Mate?
Yerba mate is obtained from the leaves of the Ilex paraguariensis tree, a native South American tree. This infusion is central to the culture of countries such as Argentina, Uruguay, Paraguay, and Brazil, where it is valued not only for its unique flavor but also for its energizing effects and cultural significance. Unlike green tea, yerba mate contains mateine, which provides a different kind of energy, without the jittery side effects that caffeine sometimes causes.
Interested in learning more?
To learn more about our product range or to answer any questions, please don't hesitate to contact us. We're here to help you discover how Yerba Mate Taragüi can enrich your offering and provide your customers with an authentic and healthy experience. Contact us directly through our online form or use the customer service channels available on our website.
Origin
Discovered by the Guarani indigenous tribe, yerba mate has been consumed and venerated for centuries in South America. For the Guarani indigenous people, this tree is, par excellence, a gift from the gods. Drinking the sap from its leaves was like drinking the forest itself. For them, yerba mate was what we know today as a nutraceutical food. Caá means herb in Guarani, but it also means plant and forest.
The Stomach of the Argentines
Yerba mate is a constant presence in the lives of Argentinians, surpassing any other beverage except water in terms of consumption. Taragüi, as a leading brand, is rooted in almost every Argentinian home, forming an integral part of the country's diet and culture.
Production of Taragüi Yerba Mate
Argentina leads the world in yerba mate production thanks to its ideal climate and soil. Taragüi yerba mate, grown in these optimal conditions, follows a meticulous production process that guarantees the highest quality and preserves the traditions of its cultivation.
Quality and Variety of Taragüi Products
Taragüi offers a wide range of yerba mate products that stand out for their quality and versatility, adapting to the needs of diverse consumers and markets:
Yerba Mate Taragüi + Energy (500 g): This product is designed for those looking for a natural energizing effect, thanks to its higher xanthine content, perfect for yerba mate distributors interested in offering healthy and stimulating options.
Taragüi Mate Experience: A kit designed especially for beginners, facilitating an introduction to the traditional mate ritual with all the necessary elements included, ideal for attracting new consumers in international markets.
Taragüi Yerba Mate in Tea Bags: Provides a convenient and quick way to enjoy yerba mate, perfect for those who value convenience without compromising the authenticity of the flavor.
Yerba Mate Taragüi Con Palo: Offers the traditional mate experience, including leaves and sticks of the plant, appreciated by mate connoisseurs for its robust and full flavor.
Taragüi Yerba Mate French Press Grind: A specialized grind that allows coffee enthusiasts to explore new ways to enjoy yerba mate, using their own French presses for a unique infusion.
These products not only satisfy the demand for traditional yerba mate, but also introduce innovations that capture the essence of mate's modernity and diversity, opening up new opportunities for yerba mate resellers in the global market.
Health benefits and commitment to sustainability
As yerba mate producers in Argentina and leaders in the sector, we understand the numerous health benefits of yerba mate infusion. Yerba mate is a super drink with multiple health benefits, surpassing tea and coffee in several ways. It contains 90% more antioxidants than green tea and coffee, thanks to its high polyphenol content, which improves the body's defenses and prevents aging and disease.
Mate improves cardiovascular health by lowering cholesterol and preventing arteriosclerosis, in addition to having a hypotensive and vasodilatory effect. It is a natural energizer due to its caffeine ("mateine") content, increasing concentration and being ideal for athletes, both before and after exercise due to its ability to accelerate the body's recovery. It is low in calories, sodium, and fat, so it can be included in any diet without problems. Yerba mate is rich in B vitamins and minerals such as potassium and magnesium. It helps control glucose and lipid levels, reducing the risk of type 2 diabetes, and has a diuretic effect that improves kidney function. Furthermore, yerba mate promotes digestive health by stimulating the production of bile and gastric acids, relieving constipation, and reducing inflammation in colon cancer.
Benefits of Traditional Consumption
Consuming yerba mate in the traditional way not only encourages social interaction, it also has a positive effect on emotional health, acting as a natural antidepressant and fostering moments of well-being and joy when shared with friends and family in countries like Argentina, Uruguay, Paraguay, and Brazil.
Las Marías: Where Tradition Meets Modernity
Las Marías, the company behind Taragüi, combines artisanal techniques with modern innovation to produce high-quality yerba mate. With decades of experience, it guarantees an exceptional product recognized both nationally and internationally. With a history spanning over 100 years, Taragüi not only cultivates the highest quality yerba mate but also leads the way in innovation and sustainability within the global market.
All Taragüi yerba mate is produced by the parent company, Las Marías, located in the Argentine province of Corrientes on more than 30,000 hectares. Las Marías was founded in 1924, when Víctor Navajas Centeno challenged the agricultural practices of northeastern Argentina to cultivate the southernmost yerba mate plants in the world and become a pioneer. Since 1924, Las Marías, a family-run business, has guaranteed the high quality of its yerba mate through rigorous control at all stages of production: from planting to sale.
Today, from the same land in Corrientes, Argentina, with over 90 years of market experience and the same innovative spirit, Las Marías has become the world's leading yerba mate producer. With the Navajas family still at the helm after four generations, Las Marías has become synonymous with quality and sustainability in the production of its traditional and innovative mate.
How to Prepare a Perfect Mate with Yerba Mate Taragüi
Preparing a good mate is an art that combines technique and tradition. Follow these steps to enjoy an authentic Argentine mate with Yerba Mate Taragüi:
Filling the Mate: Start by filling your mate container (gourd, wood, or ceramic) with yerba mate until it reaches 3/4 of its capacity.
Shake the Yerba Mate: Cover the mouth of the mate with your hand and shake it upside down. This step helps the finer yerba mate and powder settle to the top, which is crucial to prevent the bombilla from clogging.
Tilt and Humidify: Return the mate to its upright position and tilt the yerba mate at a 45° angle. Add a little warm water to the empty space at the base of the tilt. This initial warm water helps "wake up" the yerba mate, preparing it to release its flavor without burning.
Inserting the Bombilla: Insert the bombilla into the space with the least yerba mate, gently resting it against the inner wall of the mate. This ensures effective filtration and prevents the bombilla from becoming clogged with yerba mate particles.
Add Hot Water: Slowly pour hot—but not boiling—water over the yerba mate, ideally around 75°C (167°F). This step should be done carefully so as not to flood the mate, allowing the yerba mate to gradually absorb the water and optimally release its aroma and flavor.
Enjoying Mate: Now, your mate is ready to be enjoyed. Each sip should be pleasurable, revealing the complex flavor notes of the Taragüi yerba mate.
Remember that preparing mate is a ritual that can vary depending on personal preferences and regional traditions. Every detail in preparing a mate reflects a rich cultural heritage and a connection to nature and community.
Our Global Presence and Customer Support
Taragüi is proud of its international presence, participating in food and beverage trade shows around the world and standing out for the quality and innovation of its products. In 2022, Taragüi was honored with the Innovation Award at SIAL Paris, consolidating its reputation as a leader in the yerba mate industry.
We have participated in major trade shows such as Gulfood in Dubai, SIAL in Paris, Anuga in Cologne, Alimentaria in Barcelona, and the Fancy Food Show in New York and San Francisco, among others. Our participation in these events not only underscores our commitment to excellence but also allows us to connect with yerba mate distributors and wholesalers from around the world, expanding the accessibility of our high-quality products.
Customer and Consumer Support
Taragüi offers comprehensive support to its distributors, providing high-quality promotional materials, product training, and tailored promotional strategies for each market. This ensures that our business partners are well equipped to maximize their sales and take advantage of the growing demand for yerba mate in the global market.
Who Takes It
Yerba mate has captured the attention of various public figures and international celebrities, helping to increase its popularity worldwide. Celebrities such as Lionel Messi, Antoine Griezmann, and Kevin Bacon have incorporated yerba mate into their routines, promoting its benefits and enjoying its unique flavor.
Lionel Messi: The Argentine soccer star is not only known for his skill on the field, but also for his love of yerba mate. Messi has often been seen enjoying a mate before matches, highlighting its importance in his pre-match ritual to stay focused and energized.
Antoine Griezmann: The French footballer adopted the habit of drinking mate during his time at Real Sociedad, thanks to the influence of his Uruguayan teammates. Griezmann has carried this tradition with him throughout his career, making it an essential part of his daily life.
Kevin Bacon: The well-known Hollywood actor has also shown his affinity for yerba mate. Kevin Bacon has shared his preference for this beverage on social media, mentioning how it helps him stay energized during long days of filming.
Other celebrities such as Wu Lei, Luis Suárez, Sergio Agüero, Neymar, Edinson Cavani, Paulo Dybala, Alisson Becker, Ronaldinho, Diego Maradona, Viggo Mortensen, Cristiano Ronaldo, Mauricio Pochettino, James Hetfield, Pope Francis, Zoe Saldana, Orlando Bloom, Gisele Bündchen, and many more have also contributed to the global popularity of yerba mate.
The Yerba Mate Market
Yerba mate represents a significant economic market, with an expanding global impact. Taragüi, as a leading exporter, underscores the growing demand and economic potential of yerba mate in the international market. From energy drinks and dairy products to beauty products and cosmetics, yerba mate has been integrated into a variety of products worldwide, highlighting its adaptability and associated benefits.
Stages of Production of Taragüi Yerba Mate
Every stage of Taragüi's production is meticulously controlled, ensuring a product that reflects both tradition and superior quality:
The Nursery: After selecting the best specimens, millions of seedlings are grown in the nursery.
Planting: After 12 months, the seedlings are moved to the fields, where they are gently nurtured into healthy plants.
Harvest: Yerba mate leaves are harvested by hand when ripe (between April and September).
Drying: The leaves are dried using the heat of a fire (around 600 degrees) to slow the plant's fermentation and oxidation processes. They are then exposed to a temperature of 100 degrees. Once dried, the leaves are crushed, resulting in toasted yerba mate.
Storage: The yerba mate is then stored. Its flavor, color, and aroma are the result of a long maturation process closely monitored by qualified personnel.
Grinding: The final stage of production is grinding. During this stage, the yerba mate is processed according to its variety, the way it was harvested, and the time of year. The different parts of the plant are blended in various combinations depending on the origin of the yerba mate. The different components of yerba mate are: the coarse leaf, the fine leaf, the leaf powder, and the stems. These components are combined to create different varieties of mate.
Quality Control: The finished product is inspected and tasted by expert tasters. They verify the balance and proper flavor of each yerba mate variety.
Packaging: Packaging is the final step in the production chain. Yerba mate is packaged in airtight containers with a unique design to preserve all its properties.
Taragüi: A Flagship Brand in South America
Taragüi is not only the leading brand in Argentina, but also a symbol of quality throughout South America, representing the finest yerba mate with a consistency and flavor that distinguish it in the global market. With its commitment to excellence and innovation, Taragüi continues to lead the way in the production of high-quality yerba mate, consolidating its position as the top brand in South America.
For yerba mate distributors and yerba mate wholesalers interested in joining our partner network, we offer support and training to ensure successful marketing of our products. Contact us and discover how Taragüi can enhance your offering and bring the tradition and quality of yerba mate to your customers.