From the 9th to the 11th of May 2014, the European community had the extraordinary opportunity to experience the unique taste of mate during an exciting event.
A renowned brand embarked on a tour across the old continent, bringing the flavors of mate to eager enthusiasts. The tour kicked off at the 825th Anniversary Hamburg Port, where attendees immersed themselves in the world of mate at stand number A005. Visitors discovered the rich history and traditions surrounding mate, learning about its cultural significance and the proper way to prepare and enjoy it.
But that’s not all! The tour also made a stop at the Caffè Culture event in London’s Olympia on the 14th and 15th of May. At stand number C19, participants joined a coffee show dedicated to spreading the culture of yerba mate. This was an excellent opportunity to savor the distinct flavors of mate and delve deeper into its cultural significance.
During the European Tour, attendees had the chance to try mate—a beverage that offers more than just a refreshing taste. Mate is a cultural experience that has been enjoyed for centuries in South America, known for its invigorating properties and social significance. This tour aimed to introduce the European community to the joy and cultural significance of this beloved South American beverage.
At the stands, visitors were able to learn about the history and production of mate, as well as the proper way to prepare and enjoy it. Knowledgeable staff members were available to guide attendees through the process and address any questions they had. Mate could be enjoyed hot or cold, with or without additions, catering to a variety of preferences and palates.
The European Tour successfully brought mate to a wider audience, allowing them to embark on a journey of discovery and enjoyment. By sharing the joy and cultural significance of mate, this event aimed to spread awareness and appreciation for this unique beverage throughout Europe.
During those memorable days in May 2014, participants had the chance to immerse themselves in the captivating flavors of mate. Whether they were seasoned mate drinkers or new to this beverage, the event provided an opportunity to experience the distinct taste and embrace the energy it offers.
The European Tour of mate was an exceptional event that united enthusiasts, fostering a greater understanding and appreciation for this cherished South American tradition. It left a lasting impression on attendees, ensuring that the flavors and cultural significance of mate would continue to resonate throughout Europe.
Try it! Enjoy!