B2B information: Distributors, resellers and wholesalers of Yerba Mate Taragüi

Yerba Mate Taragüi is synonymous with quality and tradition in the global market. Choosing Taragüi means opting for a supplier that offers more than just yerba mate; it offers an enriching experience that becomes part of consumers’ lifestyles. We invite yerba mate wholesale distributors, resellers, and wholesalers from around the world to join the Taragüi family and experience for themselves the difference that only our yerba mate can offer.

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What is Yerba Mate?

Yerba mate is obtained from the leaves of Ilex paraguariensis, a tree native to South America. This infusion is central to the culture of countries such as Argentina, Uruguay, Paraguay, and Brazil, where it is valued not only for its unique flavor but also for its energizing effects and cultural significance. Unlike green tea, yerba mate contains mateine, which provides a distinct type of energy without the jittery effects sometimes caused by caffeine.

Interested in learning more?

To delve into our range of products or to resolve any inquiries, do not hesitate to contact us. We are here to help you discover how Yerba Mate Taragüi can enrich your offering and provide your customers with an authentic and healthy experience. Contact us directly through our online form or use the customer service channels available on our website.

Origin

Discovered by the indigenous Guarani tribe, yerba mate has been consumed and revered for centuries in South America. For the Guarani natives, this tree is, by excellence, a gift from the gods. Drinking the sap from its leaves was for them like drinking the forest itself. For them, yerba mate was what we now know as a nutraceutical food. Caá means herb in Guarani, but it also means plant and jungle.

The Stomach of Argentinians

Yerba mate is a constant presence in the lives of Argentinians, surpassing any other beverage except water in terms of consumption. Taragüi, as a leading brand, is entrenched in almost every Argentine home, forming an integral part of the country’s diet and culture.

Production of Yerba Mate Taragüi

Argentina leads the world production of yerba mate thanks to its ideal climate and soil. Taragüi yerba mate, cultivated under these optimal conditions, follows a meticulous production process that ensures maximum quality and preserves the traditions of its cultivation.

Quality and Variety of Taragüi Products

Taragüi offers a wide range of yerba mate products that stand out for their quality and versatility, catering to the needs of diverse consumers and markets:

• Yerba Mate Taragüi + Energy (500 g): This product is designed for those seeking a natural energizing effect, thanks to its higher content of xanthines, perfect for yerba mate distributors interested in offering healthy and stimulating options.
• Taragüi Mate Experience: A kit specially designed for beginners, facilitating the introduction to the traditional mate ritual with all the necessary elements included, ideal for capturing new consumers in international markets.
• Yerba Mate Taragüi in Sachets: Provides a convenient and quick way to enjoy yerba mate, perfect for those who value convenience without compromising the authenticity of the flavor.
• Yerba Mate Taragüi Con Palo: Offers the traditional mate experience, including leaves and stems of the plant, appreciated by mate connoisseurs for its robust and full-bodied flavor.
• Yerba Mate Taragüi Ground for French Press: A specialized grind that allows coffee enthusiasts to explore new ways to enjoy yerba mate, using their own French presses for a unique infusion.

These products not only meet the demand for traditional yerba mate but also introduce innovations that capture the essence of modernity and the diversity of mate, opening up new opportunities for yerba mate resellers in the global market.

Health Benefits and Commitment to Sustainability

As producers of yerba mate in Argentina and leaders in the sector, we understand that the health benefits of yerba mate infusion are numerous. Yerba mate is a super drink with multiple health benefits, surpassing tea and coffee in several aspects. It contains 90% more antioxidants than green tea and coffee, thanks to its high content of polyphenols, which boost the body’s defenses and prevent aging and diseases.

Mate improves cardiovascular health by reducing cholesterol and preventing atherosclerosis, in addition to having a hypotensive and vasodilator effect. It is a natural energizer due to its caffeine content (“mateine”), increasing concentration and being ideal for athletes, both before and after exercise due to its ability to accelerate the body’s recovery. It is low in calories, sodium, and fat-free, so it can be included in any diet without problems. Yerba mate is rich in B-group vitamins and minerals such as potassium and magnesium. It helps control glucose and lipids, reducing the risk of type 2 diabetes, and has a diuretic effect that improves kidney function. Additionally, yerba mate promotes digestive health, stimulating the production of bile and gastric acids, relieving constipation, and reducing inflammation in colon cancer.

Benefits of Traditional Consumption

Consuming yerba mate in a traditional way not only promotes social interaction but also has a positive effect on emotional health, acting as a natural antidepressant and fostering moments of well-being and joy when shared among friends and family in countries such as Argentina, Uruguay, Paraguay, and Brazil.

Las Marías: Where Tradition Meets Modernity

Las Marías, the company behind Taragüi, combines artisanal techniques with modern innovation to produce high-quality yerba mate. With decades of experience, it guarantees an exceptional product recognized both nationally and internationally. With a history that spans over 100 years, Taragüi not only cultivates the highest quality yerba mate but also leads in innovation and sustainability within the global market.

All Taragüi yerba mate is produced by the parent company Las Marías, located in the Argentine province of Corrientes, on over 30,000 hectares. Las Marías was founded in 1924 when Víctor Navajas Centeno challenged the agricultural practices of northeastern Argentina to cultivate the southernmost yerba mate plants in the world and become a pioneer. Since 1924, Las Marías, a family-owned company, has guaranteed the high quality of its yerba mate through rigorous control at all stages of production: from planting to sale.

Today, from the same land in Corrientes, Argentina, with over 90 years of experience in the market and the same innovative spirit, Las Marías has become the world’s leading producer of yerba mate. With the Navajas family still at the helm after four generations, Las Marías has become synonymous with quality and sustainability in the production of its traditional and innovative mate.

How to Prepare the Perfect Mate with Yerba Mate Taragüi

Preparing a good mate is an art that combines technique and tradition. Follow these steps to enjoy an authentic Argentine mate with Yerba Mate Taragüi:

1. Filling the Mate: Begin by filling your mate container (gourd, wood, or ceramic) with yerba mate until it reaches about 3/4 of its capacity.
2. Shaking the Yerba: Cover the mouth of the mate with your hand and shake it upside down. This step helps the finer yerba and powder to settle on the top, which is crucial to prevent the bombilla from getting clogged.
3. Tilting and Moistening: Place the mate back in an upright position and tilt the yerba at a 45° angle. Add a little warm water to the empty space at the base of the tilt. This initial warm water helps “wake up” the yerba, preparing it to release its flavor without burning.
4. Placing the Bombilla: Insert the bombilla into the space with less yerba, gently pressing it against the inner wall of the mate. This ensures effective filtration and prevents the bombilla from getting obstructed by yerba particles.
5. Adding Hot Water: Pour hot water —but not boiling, ideally around 75°C (167°F)— slowly over the yerba. This step should be done carefully to avoid flooding the mate, allowing the yerba to absorb the water gradually and release its aroma and flavor optimally.

Enjoying the Mate: Now, your mate is ready to be enjoyed. Each sip should be pleasurable, revealing the complex flavor notes of Yerba Mate Taragüi.

Remember that mate preparation is a ritual that can vary according to personal preferences and regional traditions. Every detail in mate preparation reflects a rich cultural heritage and a connection with nature and the community.

Our Global Presence and Customer Support

Taragüi is proud of its international presence, participating in food and beverage fairs around the world, and standing out for the quality and innovation of its products. In 2022, Taragüi was awarded the Innovation Prize at SIAL Paris, consolidating its reputation as a leader in the yerba mate industry.

We have been present at major fairs such as Gulfood in Dubai, SIAL in Paris, Anuga in Cologne, Alimentaria in Barcelona, Fancy Food Show in New York and San Francisco, among others. Our participation in these events not only underscores our commitment to excellence but also allows us to connect with yerba mate distributors and wholesalers worldwide, expanding the accessibility of our high-quality products.

Customer and Consumer Support

Taragüi offers comprehensive support to its distributors, providing high-quality promotional materials, product training, and promotion strategies tailored to each market. This ensures that our business partners are well-equipped to maximize their sales and take advantage of the growing demand for yerba mate in the global market.

Who Drinks It

Yerba mate has captured the attention of various public figures and international celebrities, helping to increase its popularity worldwide. Celebrities like Lionel Messi, Antoine Griezmann, and Kevin Bacon have incorporated yerba mate into their routines, promoting its benefits and enjoying its unique flavor.

• Lionel Messi: The Argentine football star is not only known for his skill on the field but also for his love for yerba mate. Messi has been seen many times enjoying mate before matches, highlighting its importance in his pre-match ritual to stay focused and energized.
• Antoine Griezmann: The French footballer adopted the habit of drinking mate during his time at Real Sociedad, thanks to the influence of his Uruguayan teammates. Griezmann has carried this tradition with him throughout his career, making it an essential part of his daily life.
• Kevin Bacon: The renowned Hollywood actor has also shown his affinity for yerba mate. Kevin Bacon has shared on social media his preference for this beverage, mentioning how it helps him stay energetic during long days of filming.

Other celebrities like Wu Lei, Luis Suárez, Sergio Agüero, Neymar, Edinson Cavani, Paulo Dybala, Alisson Becker, Ronaldinho, Diego Maradona, Viggo Mortensen, Cristiano Ronaldo, Mauricio Pochettino, James Hetfield, Pope Francis, Zoe Saldaña, Orlando Bloom, Gisele Bündchen, and many more have also contributed to the global popularity of yerba mate.

The Yerba Mate Market

Yerba mate represents a significant economic market, with an expanding global impact. Taragüi, as a leader in exports, underscores the growing demand and economic potential of yerba mate in the international market. From energy drinks and dairy products to beauty and cosmetic products, yerba mate has been integrated into a variety of products worldwide, highlighting its adaptability and associated benefits.

Stages of Yerba Mate Taragüi Production

Each stage of Taragüi production is meticulously controlled, ensuring a product that reflects both tradition and superior quality:

1. The Nursery: After selecting the best specimens, millions of seedlings are cultivated in the nursery.
2. Plantation: After 12 months, the seedlings are transferred to the fields, where they are delicately cared for to turn them into healthy plants.
3. Harvest: Yerba mate leaves are harvested by hand when they are ripe (between April and September).
4. Drying: The leaves are dried with the heat of a fire (around 600 degrees) as a means to delay the fermentation and oxidation process of the plant. They are then exposed to a temperature of 100 degrees. Once dry, the leaves are crushed, resulting in roasted yerba mate.
5. Storage: The yerba mate is then stored. Its flavor, color, and aroma are the result of a long maturation process closely monitored by qualified personnel.
6. Milling: The final stage of production is milling. During this stage, the yerba is processed according to its variety, how it was harvested, and the time of year. The different parts of the plant are mixed in various combinations depending on the origin of the yerba mate. The different components of yerba mate are: thick leaf, fine leaf, leaf powder, and stems. These components are combined to create different varieties of mate.
7. Quality Control: The finished product is inspected and tested by expert tasters. Tasters verify the balance and correct flavor of each yerba mate variety.
8. Packaging: Packaging is the final step in the production chain. Yerba mate is packaged in airtight containers with a unique design to preserve all its properties.

Taragüi: A Flagship Brand in South America

Taragüi is not only the leading brand in Argentina but also a quality hallmark throughout South America, representing the best of yerba mate with a consistency and flavor that distinguish it in the global market. With its commitment to excellence and innovation, Taragüi continues to lead the way in producing high-quality yerba mate, consolidating its position as the top brand in South America.

For yerba mate distributors and wholesalers interested in joining our network of partners, we offer support and training to ensure success in marketing our products. Contact us and discover how Taragüi can enrich your offering and bring the tradition and quality of yerba mate to your customers.